2023 Vape Predictions 17 Top Experts Share Their Thoughts

Wrapping up

This year’s predictions brought mixed hope and threat. That’s not unusual – almost since the start of the industry there have been those who have sought to destroy it even while smoking rates plummeted as vape devices became popular. 

In contrast to then, we now have far more data and science to back up the assertion that vaping is far safer than smoking. And what many forget – including some of those who are positive on vaping – is that the data on safety is backwards looking. 

Where there is good regulation, devices and e-liquid have got safer. Where policymakers work with industry, instead of banning legal devices in favour of the black market, we have the potential to make vaping safer again. 

Ultimately, it’s hard to imagine a world in 50 years time where people choose to smoke old-fashioned combustible cigarettes that kill instead of ever-improving alternatives. The road may be rocky in places but, eventually, we will get to a destination where reduced-harm products are the norm.  

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